Privacy
Short version: we don't track you. There is no analytics on this site, no advertising pixels, and no cookies set by us. Our fonts are served from our own server, so reading these pages doesn't tell anyone else you were here.
If you ask for a demo or a brief
The form on the home page collects your name and work email, your brand name and website, your role, the market and category you sell in, a revenue band, which email or campaign tool you use, and how you handle trends today. There is also an optional box to receive the daily brief.
That goes into our own database on our own server, and it sends us an email so a person can reply to you. We use it to talk to you about Trendorr and for nothing else. We do not sell it and we do not share it outside Trendorr, apart from the providers who run our hosting and our email.
The one thing here we don't control
One blog post, Brands need more ads for Meta, but they need more reasons, embeds a public Instagram post so the photograph can be seen in place, credited to the brand and the photographer. Opening that page contacts instagram.com and Meta may set cookies in your browser as a result. That processing is Meta's, under their privacy policy, not ours. Every other page on this site makes no third-party requests at all.
Server logs
Our web server keeps operational logs so we can run and debug the site. Those can include your IP address, the page you asked for and your browser's user agent. We don't use them to profile anyone and we don't join them to anything else.
Your data, your call
Email sri@trendorr.com and ask what we hold about you, or ask us to delete it. We will, and there is no form to fill in. If you signed up for the daily brief and want out, say so in a reply and it stops.
Changes
If this changes in a way that matters, the date at the top of this page changes with it.